Brands
Personal Style and Retainers Services
FOR CLIENTS LOOKING TO IMPROVE OR CREATE AN IDENTIFIABLE STYLE
From personal photoshoots for an upcoming celebration to corporate profile shoot or improved style and wardrobe rearrangement, we are here to listen and anticipate your style needs.
Brand Services
IT IS TIME FOR YOU TO BELIEVE AND INVEST IN YOU.
The “Brand Services” involves Consultations; helping brands locate their consumers, elevate their experience, connect with their audience and understand what the client and consumer wants. We have worked with Salons, Hotels, Law firms.
Brainstorm Session
N30,000
One-time service (online)
Output
Brand direction outline
SWOT analysis
Duration
45 mins
One on One Retail Consultation
N50,000
One-time service (online)
Output
Brand Aesthetic outline
SWOT Analysis for brand
Customer Journey map & customer service
Blue print for business
Duration
1 Hour
Value Add-on
30 day follow up Q/A
Installations
Fashion shows
Creative direction
Theme styling
Image styling seminars
Image stalling concepts
Brand Audit Retail Development
Brand Audit
Retail development
Artistic creation and direction
Brand consultation
Target clientele:
Fashion designers or retail brand owners looking to;
Launch new fashion brands
Restructuring the business
Scale the business
Package 1- Brand Audit Consultation
Cost: 100K
Tenor: One time fee
Process
Client contacts Vanestyle.
Vane responds with consultation.
Phone Consultation (30mins) –The goal of Vanestyle is to determine what service fits the client.
Determine client’s needs, uncover deliverables the client wants from the engagement using a questionnaire
Output
Blue print ( brand analysis, service marketing outline, customer service & consumer behavior outline ).
SWOT Analysis ( Strength , weakness, opportunities , weaknesses ).
Package 2- Retail Brand Development
Cost: 450K/month
Tenor: Minimum 3-6 months contract
Deliverable
Develop their brand aesthetic
Marketing guidelines
Customer journey map
Design guide
Buying and sourcing strategy
Fabric guide
Merchandising guide
Customer service guidelines
Price guide
Staffing guide
Content guide
Brand event guide
Result
Identity – questionnaire
Strategy, Oversee execution of the strategy
including targeting and positioning.
Expectation Map
Guide and edit design pieces from the retail
collection.
Identifying the suppliers, trend reports,
research, advising on colors, silhouettes.
Selecting fabrics, sourcing, placements
Template- oversee the merchandising
Knowledge – template
Competition review, Price setting
Job descriptions- Template
Social media content via template
Number of pieces, cuts, silhouettes
Phase
1
1
1
2
2
2
2
3
3
3
4
4
Package 3- Retail Brand Management
Tenor: 1 year minimum contract
Deliverable
Develop their brand aesthetic
Marketing guidelines
Customer journey map
Design guide
Buying and sourcing strategy
Fabric guide
Merchandising guide
Customer service guidelines
Price guide
Staffing guide
Content guide
Brand event guide
Distribution channels
New markets
Advisory and Communication guidelines
Result
Identity – questionnaire
Strategy, Oversee execution of the strategy
including targeting and positioning.
Expectation Map
Guide and edit design pieces from the retail
collection.
Identifying the suppliers, trend reports,
research, advising on colours, silhouettes.
Selecting fabrics, sourcing, placements
Template- oversee the merchandising
Knowledge – template
Competition review, Price setting
Job descriptions- Template
Social media content via template
Number of pieces, cuts, silhouettes
Research, guide
Contacting stockists, negotiations, logistics
Work with PR or advisory, Templates, Ideas
Phase
1
1
1
1
2
2
2
2
3
3
3
4
4
5
5
Package 1 - Retail Development Experience
Cost: N250,000/month
3 months contract
Are you planning an event and need help structuring your retail range for your consumers?
Service
Initial consultation to determine client needs.
SWOT analysis.
Advisory aesthetic development.
Buyer advice on range development.
Advising on fabric sourcing & sampling.
Editing & curating of pieces.
Package 2-Retail Brand Development
Cost: N450,000/month
Minimum 3-6 months contract
Phase 1
Deliverable
Development of brand aesthetics
Marketing guidelines
Customer journey map
Phase 2
Deliverable
Design guide
Buying and sourcing strategy
Fabric guide
Merchandising guide
Phase 3
Deliverable
Customer service guidelines
Price guide
Staffing guide
Phase 4
Deliverable
Content guide
Brand event guide
Package 3-Retail Brand Development
Cost: N450,000/month
1 year minimum contract
Phase 1
Deliverable
Development of brand aesthetics
Marketing guidelines
Customer journey map
Design guide
Phase 2
Deliverable
Buying and sourcing strategy
Fabric guide
Merchandising guide
Customer service guidelines
Phase 3
Deliverable
Price guide
Staffing guide
Content guide
Phase 4
Deliverable
Content guide
Brand event guide
Phase 5
Deliverable
Distribution channels
New markets
Advisory and
Communication guidelines
Additional Services
Market Research N500,000 with a report
Focus Groups N400,000 per session with a report