Brands

Personal Style and Retainers Services

FOR CLIENTS LOOKING TO IMPROVE OR CREATE AN IDENTIFIABLE STYLE

From personal photoshoots for an upcoming celebration to corporate profile shoot or improved style and wardrobe rearrangement, we are here to listen and anticipate your style needs.

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Brand Services

IT IS TIME FOR YOU TO BELIEVE AND INVEST IN YOU.

The “Brand Services” involves Consultations; helping brands locate their consumers, elevate their experience, connect with their audience and understand what the client and consumer wants. We have worked with Salons, Hotels, Law firms.

 

Brainstorm Session

N30,000
One-time service (online)

Output

 

Brand direction outline

 

SWOT analysis

 

Duration
45 mins

One on One Retail Consultation

N50,000
One-time service (online)

Output

Brand Aesthetic outline

SWOT Analysis for brand

Customer Journey map & customer service

Blue print for business

Duration
1 Hour

Value Add-on

30 day follow up Q/A

Installations

Fashion shows

Creative direction

Theme styling

Image styling seminars

Image stalling concepts

Brand Audit Retail Development

Brand Audit


Retail development


Artistic creation and direction


Brand consultation

Target clientele:

Fashion designers or retail brand owners looking to;

Launch new fashion brands

Restructuring the business

Scale the business

Package 1- Brand Audit Consultation

Cost: 100K
Tenor: One time fee
Process

Client contacts Vanestyle.

 

Vane responds with consultation.

 

Phone Consultation (30mins) –The goal of Vanestyle is to determine what service fits the client.

 

Determine client’s needs, uncover deliverables the client wants from the engagement using a questionnaire

Output

Blue print ( brand analysis, service marketing outline, customer service & consumer behavior outline ).

SWOT Analysis ( Strength , weakness, opportunities , weaknesses ).

Package 2- Retail Brand Development

Cost: 450K/month
Tenor: Minimum 3-6 months contract
Deliverable

Develop their brand aesthetic

 

Marketing guidelines

 

 

Customer journey map

 

Design guide

 

 

Buying and sourcing strategy

 

 

Fabric guide

 

Merchandising guide

 

Customer service guidelines

 

Price guide

 

Staffing guide

 

Content guide

 

Brand event guide

Result

Identity – questionnaire

Strategy, Oversee execution of the strategy
including targeting and positioning.

Expectation Map

Guide and edit design pieces from the retail
collection.

Identifying the suppliers, trend reports,
research, advising on colors, silhouettes.

Selecting fabrics, sourcing, placements

Template- oversee the merchandising

Knowledge – template

Competition review, Price setting

Job descriptions- Template

Social media content via template

Number of pieces, cuts, silhouettes

Phase

1

 

1

 

 

1

 

2

 

 

2

 

 

2

 

2

 

3

 

3

 

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4

 

4

Package 3- Retail Brand Management

Tenor: 1 year minimum contract
Deliverable

Develop their brand aesthetic

Marketing guidelines

 

Customer journey map

Design guide

 

Buying and sourcing strategy

 

Fabric guide

Merchandising guide

Customer service guidelines

Price guide

Staffing guide

Content guide

Brand event guide

Distribution channels

New markets

 

Advisory and Communication guidelines

Result

Identity – questionnaire


Strategy, Oversee execution of the strategy
including targeting and positioning.

Expectation Map

Guide and edit design pieces from the retail
collection.

 

Identifying the suppliers, trend reports,
research, advising on colours, silhouettes.

Selecting fabrics, sourcing, placements

Template- oversee the merchandising

Knowledge – template

Competition review, Price setting

Job descriptions- Template

Social media content via template

Number of pieces, cuts, silhouettes

Research, guide

Contacting stockists, negotiations, logistics

Work with PR or advisory, Templates, Ideas

Phase

1

1

 

 

1

1

 

 

2

 

 

2

 

2

2

 

3

 

3

3

4

4

5

5

Package 1 - Retail Development Experience

Cost: N250,000/month
3 months contract

Are you planning an event and need help structuring your retail range for your consumers?

 

Service

Initial consultation to determine client needs.
SWOT analysis.
Advisory aesthetic development.
Buyer advice on range development.
Advising on fabric sourcing & sampling.
Editing & curating of pieces.

Package 2-Retail Brand Development

Cost: N450,000/month
Minimum 3-6 months contract

Phase 1

Deliverable

Development of brand aesthetics

Marketing guidelines

Customer journey map

Phase 2

Deliverable

Design guide
Buying and sourcing strategy
Fabric guide
Merchandising guide

Phase 3

Deliverable

Customer service guidelines
Price guide
Staffing guide

Phase 4

Deliverable

Content guide
Brand event guide

Package 3-Retail Brand Development

Cost: N450,000/month
1 year minimum contract

Phase 1

Deliverable

Development of brand aesthetics

Marketing guidelines

Customer journey map

Design guide

Phase 2

Deliverable

Buying and sourcing strategy
Fabric guide
Merchandising guide

Customer service guidelines

Phase 3

Deliverable

Price guide
Staffing guide

Content guide

Phase 4

Deliverable

Content guide
Brand event guide

Phase 5

Deliverable

Distribution channels
New markets
Advisory and
Communication guidelines

Additional Services

Market Research N500,000 with a report
Focus Groups N400,000 per session with a report